Creative copywriting and editorial lead on re-branding and repositioning of Versace’s youth focused second line. Working closely with brand and creative consultant David Bradshaw, I articulated brand positioning and re-launch of Versus Versace as a youth-focused, digitally-led and always-on fashion brand. Created editorial strategy and content in support of both capsule and core collection campaigns, including J.W.Anderson x Versus, M.I.A x Versus, and Anthony Vaccarello x Versus — including the brand’s first livestreamed shoppable catwalk show, #showshopparty.
Completed at Spring Studios
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