British Fashion Council — The Fashion Awards

Brand positioning, strategy and creative/editorial direction on The Fashion Awards 2017. Wrote a new mission statement for the awards, as a celebration of creativity and innovation in fashion. This positioning was communicated through updating all marketing and messaging, overseeing the graphic identity of the gala event, including all award nominee and winner packages, a highlights of the year in fashion film, as well as a moving posthumous award tribute to the legendary designer Azzedine Alaïa.

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Completed at Spring Studios
©2017 Spring Studios