What is editorial?
Editorial is about opinion. Just like a newspaper op-ed, it offers a point of view and invites its audience to make up their own minds. Editorial sparks discussion and reaction; it aims to provoke and inspire. It offers a prism through which to see the world, and invites the audience to either adopt that view or form another.
Working with agencies, publishers and brands, I bring a multi-disciplinary mindset and multi-channel approach to inspire engaging storytelling, inform strategic analysis and shape creative concepts. This has seen me work across editorial, creative, copywriting and strategy. Some of the services I have provided include:
social and event activations
and many more…