Editorial direction, creative copywriting, strategy and content creation across multi-faceted and integrated #SquadOnAMission global campaign. Brand ambassador cast included actors Brad Pitt, Charlize Theron and Adam Driver, surfers Kelly Slater and Stephanie Gilmore, and environmental explorers Bertrand Piccard and David de Rothschild. Each squad featured in a full raft of deliverables: TVC, OOH, print, digital and social activations. In addition, landed global partnership with Condé Nast International to feature the interview series across GQ platforms in Asia (China, Japan + Korea). First squad TVC received over 3.5 million video views at launch.
Completed at Spring Studios
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